Links from the listings pages
Links to other web sites are provided for a setup fee of £40 and annual renewal of £10 p.a., however note that by purchasing any higher-value service from Web Technik (including Banner and/or Home Page advertising) you are entitled to a free entry on the listings pages.
Home page advertising
Advertisements within the matrix on the home-page of www.Sheffield.co.uk
Standard ads are 280x100
Small ads are 140x100.
Large ads are twice the size of standard i.e. 560x100 or 280x200.
Vertical ads are 140x200 (priced same as 280x100)
Ad filesizes should not be greater than 20K bytes.
| Placement | Size | Pixels | Annual cost |
|---|
| Top 3 rows | Large | 560x100
or 280x200 | £150 |
| Top 3 rows | Standard | 280x100 | £100 |
| Top 3 rows | Small | 140x100 | £60 |
| Other * | Large | 560x100
or 280x200 | £100 |
| Other * | Standard | 280x100 | £80 |
| Other * | Small | 140x100 | £50 |
* Other - Ads will be placed at our discretion and influenced by factors such as placing of competitor ads or avoiding design clashes with adjacent ads.
Directory pages banner advertising
Banner ads can be displayed at the top or on the right hand column of a specified page in the directory of Sheffield resources (replacing the default Google adverts).
| Size | Annual cost |
|---|
| Horizontal 468x60 | £200 |
|---|
| Horizontal 728x90 | £170 |
|---|
| Vertical 160x600 | £170 |
|---|
The same ad can be shown on further pages for an additional cost of 10% of the above rates per page.
Banners can also be placed at the bottom of the page at half the cost of top or right hand side.
Artwork origination
We can create artwork in any of the formats we use.
If you require more than one format produced at the same time there is an opportunity to economise.
We can work from basic artwork/logos/photos you already have or create and source materials in consultation with you.
Creative work is charged at an hourly rate of £40. Given an unambiguous statement of requirements from the client one hour should be sufficient for a static banner. If you prefer us to sketch out several options or to make significant changes to the image produced we will alert you to the likely cost implications.
Ad acceptability
- The website is primarily aimed at promoting the reputation of Sheffield, its people and businesses. Advertisments will only be accepted from: organisations based in or near Sheffield; Those based elsewhere but with a significant presence here; Those offering goods or services of specific interest to Sheffield in particular
- We do not accept ads for web-sites which include any material which might cause offence to sections of our society. (e.g. on grounds of geographical or racial origin, gender, sexual orientation, religion, disability, politics, offensive language, depictions in words or images of violent or sexual acts, derogatory remarks relating to persons or organisations)
- Sites containing direct links to other sites hosting such content are also unacceptable
- We do not accept ads from sites offering what we consider may be fronts for illegal activities or for pyramid schemes or "scams" which may not be strictly illegal
- Whilst we make best efforts to maintain these standards we accept no responsibility for any sites advertised which on further examination do prove to fall short of the standards
- The ad must be an appropriate representation of the kind of information to be found at content of the website it directs visitors to. (This is to prevent "innocent" ads linking to sites containing potentially offensive material)
- We reserve the right to discontinue service to any site which transgresses our standards. In such cases we will refund the balance of any fees for display time not delivered but will deduct an administrative charge of £40
Ad content
Use existing entries as a model for what your ad can/should contain. A text listing will typically be made up of a title (linking to your web-site) and up to about 50 words (2 or 3 sentences) summarising what your website offers.
Response rates and ad effectiveness
Our undertaking to you is to deliver the advertising as specified, its effectiveness depends on factors beyond our control such as the size of the market and level of demand for the product or service you provide.
Why advertise on Sheffield.co.uk?
- In short, because it attracts a lot of visitors all of whom are looking for Sheffield related information. There are several reasons why they find this site in the first place:
- When someone is using a search engine they will often key in two or more words to get better targeted results. A search for local shop or service will often include the name of the locality, www.sheffield.co.uk stands a good chance of appearing amongst the results. It may not even be relevant to the other words in the search but it is a "likely place to look" and may attract a visit
- Other internet users simply type in www.Sheffield.co.uk as a guess because they are looking for Sheffield related information
- Sheffield.co.uk has been on-line since 1996 and a great many other sites link to it as a useful resource about Sheffield
-
Web advertising is one of the lowest cost options, and one of the most effective. Our most expensive Home page option, a large 12 month high-profile animated ad costs less than a single insertion of a quarter page ad in a daily or local newspaper
- Even a better targeted ad in a trade or specialist magazine will only have a currency of a few weeks and will cost hundreds of pounds
- Our readership is in excess of 10,000 a month and is well targeted with the result that even a listing in the directory section can expect to generate at least 1 click-through a week. (A click-through is the term used for a visitor who sees a web advert and clicks on it to get through to the advertiser's website)
- A web based ad offers the user instant results - just a single mouse click on the link to get to your website full of relevant information. Other forms of advertising make much greater demand on the reader if they want to know more
Discounts and free listings
- Text-only listings in the Sheffield directory are inexpensive. They are subject to the same criteria for acceptance so you may be sure your advert/link is not shown on the same page as any more dubious content. Paying for a front-page or banner ad includes a free entry in the listings
- At our discretion we may provide a reduced advertising rates for charities and certain non-profit organisations
- The setup fee covers the cost of our time for validating that the listing complies with our acceptability criteria (see above) and for adding the entry to the directory
- Customers of Web Technik's design and Website Rescue services qualify for substantial discounts
Terms and Conditions
- Fees are payable in advance
- All prices shown above EXCLUDE VAT, please add whatever percentage VAT rate applies at the time of request
- In the event of non-availability of the service for whatever reason our liability to advertisers is limited to a maximum of a refund of fees paid for the current year.
- We do not offer any guarantees in respect of the additional traffic your website can expect, however past experience indicates that you should expect an increase in visitors.
- Comprehensive Terms and Conditions can be provided on request
- E & OE
