Sheffield.co.uk website advertising rate card

Home page advertising

		Monthly		Annual
		Static	Animated	Static	Animated
Top 3 rows	Large	£40	£50	£400	£500
Top 3 rows	Small	£30	£40	£300	£400
Other *	Large	£20	£30	£200	£300
Other *	Small	£10	£20	£100	£200

* Other - Ads will be placed at our discretion. Initially we will aim to place new ads approx half way down the page. Placing will be influenced by other factors such as placing of competitor ads, avoiding design clashes with adjacent ads and the advertiser's overall business relationship with ourselves.

Directory pages advertising

Artwork origination

Ad acceptability

• The website is primarily aimed at promoting the reputation of Sheffield, its people and businesses. Advertisments will only be accepted from: organisations based in or near Sheffield; Those based elsewhere but with a significant presence here; Those offering goods or services of specific interest to Sheffield in particular.
• We do not accept ads for web-sites which include any material which might cause offence to sections of our society. (e.g. on grounds of geographical or racial origin, gender, sexual orientation, religion, disability, politics, offensive language, depictions in words or images of violent or sexual acts, derogatory remarks relating to persons or organisations).
• Sites containing direct links to other sites hosting such content are also unacceptable.
• We do not accept ads from sites offering what we consider may be fronts for illegal activities or for pyramid schemes or "scams" which may not be strictly illegal.
• Whilst we make best efforts to maintain these standards we accept no responsibility for any sites advertised which on further examination do prove to fall short of the standards.
• The ad must be an appropriate representation of the kind of information to be found at content of the website it directs visitors to. (This is to prevent "innocent" ads linking to sites containing potentially offensive material).
• We reserve the right to discontinue service to any site which transgresses our standards. In such cases we will refund the balance of any fees for display time not delivered but will deduct an administrative charge of £40.

Response rates and ad effectiveness

Why advertise on Sheffield.co.uk?

• In short, because it attracts a lot of visitors all of whom are looking for Sheffield related information. There are several reasons why they find this site in the first place:
  1. When someone is using a search engine they will often key in two or more words to get better targeted results. A search for local shop or service will often include the name of the locality, www.sheffield.co.uk stands a good chance of appearing amongst the results. It may not even be relevant to the other words in the search but it is a "likely place to look" and may attract a visit.
  2. Other internet users simply type in www.Sheffield.co.uk as a guess because they are looking for Sheffield related information.
  3. Currently, free entries in our directory are provided in exchange for links from the sites listed. That means vistors to other Sheffield related sites will see that link and may follow it.
  4. Sheffield.co.uk has been on-line for over 8 years and a great many other sites link to it as a useful resource about Sheffield.
• Web advertising is one of the lowest cost options, and one of the most effective. Our most expensive Home page option, a large 12 month high-profile animated ad costs less than a single insertion of a quarter page ad in a daily or local newspaper.
• Even a better targeted ad in a trade or specialist magazine will only have a currency of a few weeks and will probably cost over £500.
• Our readership is in excess of 10,000 a month and is well targeted with the result that even a free listing in the directory section can expect to generate at least 1 click-through a week. (A click-through is the term used for a visitor who sees a web advert and clicks on it to get through to the advertiser's website).
• A web based ad offers the user instant results - just a single mouse click on the link to get to your website full of relevant information. Most other forms of advertising make much greater demand on the reader if they want to know more.

Discounts and free listings

• Text-only listings in the Sheffield directory are available at no cost but subject to our criteria for acceptance. There is an application form here - follow the link to "Our Criteria".
• Free listings are given secondary importance relative to those of our customers (i.e. our customer's websites will normally get higher positions in the listings).
• Non-customers will be listed in a single category, customers may be listed under two categories (if appropriate).
• Those taking out advertising with us will be regarded as customers
• At our discretion we may provide a reduced advertising rates for charities.
• Customers of Web Technik's design and Website Rescue services qualify for substantial discounts.

Terms and conditions

• Fees are payable in advance.
• All prices shown above EXCLUDE VAT, please add 17.5% (or whatever rate applies at the time of request).
• E & OE